Hello. I’m Greta Gooding. Nice to meet you! I am inspired by the intersection of artistry and modern functionality. This has been a guiding principle for me when electing projects. It hasn’t let me down.
I am pursuing a full time role.
I traded sunny California for snowy Ithaca, where I became enamored with the culture of exploration in the community. These days, I’m living in New York City.
I am a motivated and hard-working creative with five years of work experience. With a strong background in writing and editing, I seek positions which allow for collaboration and original ideas on teams of diverse thinkers.
Sponsorship Fellow
Strategize for innovations around public media product and program launches, such as new NPR podcasts; develop RFPs for prospecting efforts, maintain industry snapshots and keep pulse on direction of audio
Iterate and collaborate with podcast and music teams to cultivate inspired sponsorship opportunities
Conduct internal and external communications for sponsorship team including website, email, and social media
Ad Innovation Strategy Intern
Wrote new content descriptions and creative briefs for over 1000 in-network podcasts for both internal and customer-facing use, audited podcasts for potential ad product and data opportunities
Enhanced written resources for 50 third-party data providers based on one-on-one interviews about current B2B services, wrote proposal to inform GTM strategy for upcoming quarter
Presented and pitched organization and communication system for data clients to team for approval and immediate implementation
Content Intern & Freelance Writer
Wrote and edited over 600 editorial articles (10 weekly) with homepage placement on preeminent tech publications including Mashable, Good Morning America, etc., totaling $400,000 in revenue
Conceptualized, Pitched, and Launched “The Futurist,” a blog about innovations in tech, grew engagement by 35%
Tracked user engagement and ad performance across sites and synthesized data for content solutions
Spearheaded and pitched accessibility initiative to audience of 80, facilitating onboarding program that promotes inclusivity in copy and advertising
Creative Consultant
Designed and pitched new interface and branding strategy to potential investor and clients in weeklong presentation cycle
Wrote copy for app design which emphasizes collaboration and creativity
Collaborated with engineers and developers remotely to analyze market research and enhance user experience
Press & Media Consultant
Serve as editor on all press releases and corporate literature, advise creative direction of promotional material
Cultivate social media presence on large platforms
Coordinate event setup and staging for large scale auctions with over 2,000 attendees
Conduct phone bidding with clients, winning multi-million dollar lots at live auction
